At DSD we invest a considerable amount of time familiarising ourselves with each school client. This entails time spent within a school talking with the key stakeholders (the children, the staff, and where possible the parents) about their school, and witnessing daily life first hand. This way we discover the true ‘heartbeat’ of the school.
Only after this careful preparation does the creative process start. More often than not this begins with a ‘brainstorming’ process involving the whole creative department before a dedicated team of designer and writer starts on the concept work. This ensures that we consider a variety of approaches before fixing on a recommended and well argued design.
At DSD we have a hard earned reputation for going the ‘extra mile’ to make sure that the final prospectus is delivered to the highest quality, on time, and to budget. Great care and attention is taken to ensure that the final design reflects the established brand style. This provides consistency and continuity with other aspects of a school’s marketing.